Campaign’s Creative Faces to Watch 2024 – Farah Beaini, Art Director, Quill Communications

Campaign’s Creative Faces to Watch 2024 – Farah Beaini, Art Director, Quill Communications

Age: 29

Nominated by Pavishia Nair, COO:
Discovering a talent who, despite their young age, not only understands the core of creating impactful campaigns but also manifests this understanding through art of remarkable clarity and precision is truly exceptional.

This individual showcases an extraordinary knack for merging imaginative creativity with strategic depth across a diverse range of industries. Her approach not only showcases her innovative spirit but also her mature interaction with clients, offering top-notch service.

Career highlights

Within my career of 6 years, I have fused creativity with strategy, crafting narratives for popular names within the F&B, automotive, and governmental sectors. From ideating content that defined global brands to leading as an Art Director in Dubai, my journey weaves through captivating design and innovative campaigns.

My work includes successful creative work for Geely Auto, Mohammed Bin Rashid Space Centre, UAE Space Agency, Red Bull Mobile, Wendy’s, Subway, to name a few. Each project is a story that acts as a testament to my versatility to connect and communicate across diverse landscapes.

Guiding principles

My guiding principle is keeping things simple and bring clarity in creativity. Echoing Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Side hustle

I’m an Art Director by day and a fashion trendseeter, board game-obsessed, astrology lover by night.

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