Campaign’s Creative Faces to Watch 2024 – Abdallah Salm, Account Manager, Brodmann10

Campaign’s Creative Faces to Watch 2024 – Abdallah Salm, Account Manager, Brodmann10

Age: 26

Nominated by Noor Shihab, Managing Director:

If I were to rename Abdallah, he’d be “WIP.” He embodies it, starting his journey pre-industry in Iraq, swiftly adapting to its demands. What sets him apart?

His hunger for learning and adaptability. Abdallah’s tale with Brodmann is striking. From start-up to agency of the year for two years running, he’s the team’s cornerstone. 

Trusted by all – team, management, vendors, clients – his mark is on every successful campaign we launch.

Career highlights

In 2018, as a business student, I joined Brodmann, kickstarting a career journey.

As a communication planning lead in Iraq, akin to 18 countries in one, reaching diverse audiences with a unified message demands daily agility.

Tailoring strategies for global giants like Nestle, Burger King, and PepsiCo while embracing fintech and ride-hailing innovations refine planning skills rigorously.

Guiding principles

It is a once-in-a-lifetime opportunity to be tasked with shaping an emerging industry within a market and to contribute to setting its standards.

One guiding principle that defines my approach is fostering trust – in our work, among us as a team, with our clients, and with our industry colleagues. 

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