Campaign’s Creative Faces to Watch 2021 – Sachi Ediriweera, Experiential Designer, VMLY&R COMMERCE
Campaign’s Creative Faces to Watch 2021 – Sachi Ediriweera, Experiential Designer, VMLY&R COMMERCE
Age: 30
Nominated by Leila Katrib, Creative Director, VMLY&R COMMERCE
I nominate Sachi as one of the most qualified creatives in the agency. With his multiple set of skills from graphic novel creation, to visual craft, 3D design and experiential, Sachi can handle campaigns from concept to execution in no time delivering impressive quality work. He’s an exemplar self-learner who taught himself all the software tools to boost his creative know-how and design principles. He’s always eager to learn more and expand his skillset to become a more integrated creative who can take on any challenge while keeping up with the latest digital trends and commerce innovations.
Bio
I’m a creative who specializes in brand experiences and visual concepts on a local and global scale. I’m passionate about visual storytelling and ideas that bring people together. My skills have allowed me to engage in multiple creative disciplines–from script-writing to animation, from illustration to production, from set design to art direction. My past honours include multiple international film festival laurels as a short film director, a few awards for illustration work and an award for, crazy as this sounds–popularizing memes in my home country.
Guiding principles
Be passionate about what you do. Learn to kill your darlings even if the idea sounds amazing on paper. Say no to mediocrity, life’s too short for that.
How has Covid changed your job?
Working from home had its pros and cons and I made sure I was taking enough time out for self-care. Teamwork played a huge part more than ever and I’m glad everyone stepped in for each other.
Side hustle
I’m a graphic novelist, which is a fancy way of saying I write and draw comic books. My next book hasn’t been formally announced yet but it will be released by a major North American publisher.
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