Campaign’s Creative Faces to Watch 2021 —Aamna Iqbal, Senior Creative Copywriter, Create Media Group

Campaign’s Creative Faces to Watch 2021 —Aamna Iqbal, Senior Creative Copywriter, Create Media Group

Age: 27

Nominated by Omar Roan, Head of Copy, Create Media Group

She’s been exceptional at Create Media since day one, helping establish our writing approach for major brands like PIF, RCU, Dubai Holding and VW. Aamna’s consistent, calm under pressure and writes with purpose. She’s also helping manage and mentor our writing team while continuing to win plaudits from clients and the senior team for her work.

Social media is cluttered and noisy, but Aamna’s work is noticeably changing how our clients are seen by the world.

Bio

If you’ve read about an art or culture project in the UAE, chances are I’ve had something to do with it. Whether it’s for creative, digital, social, PR or experiential, I’m your girl.

Highlights of my career?

– Walking under the Louvre Abu Dhabi’s dome in 2016 during its construction and then leading media FAMs for their first glimpse of it

– Reshaping the communications strategy for the UAE’s Ministry of Culture and subsequently the nation’s bid for a seat on UNESCO’s Executive Board

– Writing for a yet-to-be-revealed regional culture project (stay tuned!)

– Meeting Yo-Yo Ma

Guiding principles

Be kind and always have a contingency plan.

How has Covid changed your job?

I made the switch from PR to digital and creative copywriting and this has allowed me to work more flexibly and stay on top of the evolving digital landscape.

Side hustle

It’s top-secret for now but I’ll give you a hint – it involves detective work, food, and of course some stellar art.

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