Campaign’s Creative Faces to Watch 2020 – Malak ElNahas, Account manager, FP7 McCann

Campaign’s Creative Faces to Watch 2020 – Malak ElNahas, Account manager, FP7 McCann

Age: 25

Career path: Cairo, Egypt, the beautiful chaos. This is where I started my career as an intern. With no doubt, the city built a strong advertising persona in me. After all, advertising is in its DNA (there is a famous bridge in Cairo of 20.5km; there is a billboard every 1 meter). Fast-forward five years and I am now an account manager at FP7/McCann, where I manage two of the biggest FMCG brands in the region along with a great team. Great brands, great team, great agency. #Blessed.

Guiding principles

“The most powerful element in advertising is the truth”, once said by Bill Bernbach.

But I like to interpret things my way, so I am giving it a broader meaning: be true to the brand, be true to the client and be true to the consumer.

Dream job

Lawyer. Before moving to Dubai, I was actually considering going back to university to earn myself a bachelor’s degree.

Side hustle

I have recently discovered a passion for cooking. I can’t say it’s a side hustle yet because I don’t post about it and, as they say, ‘Did it even happen if it’s not on the ‘gram?’ So stay tuned…

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