Campaign’s Brand Faces to Watch 2025 – Zaina Deesi, Marketing Manager, Dubai Future Foundation

Campaign’s Brand Faces to Watch 2025 – Zaina Deesi, Marketing Manager, Dubai Future Foundation

Age: 30

Nominated by Abdulla AlNuaimi, Chief of Marketing and Communications:
Zaina is a reliable and thoughtful project manager who brings structure, clarity, and curiosity to every project. She excels at translating complex ideas into clear, engaging stories—whether through campaigns or public experiences. Zaina manages multiple projects with ease, always staying calm and solution-oriented. She strikes a strong balance between creativity and execution, with a sharp eye for detail. Her collaborative nature and positive attitude make her a pleasure to work with, and her focus on storytelling and delivery has made her an invaluable part of the marketing team.

Career highlights

As Marketing Manager at Dubai Future Foundation, I turn complex future concepts into human-centered campaigns. From leading Dubai AI Week and launching “Our Future(s)”—DFF’s first immersive installation at Alserkal Art Week—to driving marketing for the Dubai Future Forum, the largest gathering of futurists at the Museum of the Future, I bridge strategy and storytelling. With 30+ initiatives launched, my work brings the future closer, making topics like AI, foresight, and future readiness feel real, relatable, and impactful for all.

Guiding principles

I believe the future isn’t something you just explain—it’s something you feel. My work is rooted in storytelling that makes complex ideas relatable. By sparking emotion and curiosity, I help people connect with what’s coming next in meaningful, human ways.

Side hustle

I explore emotion through abstract art—layered, expressive, and rooted in human connection. I’m also launching Kitsy: a creative brand that brings joy to life’s biggest celebrations with ready-made party kits you can simply unbox and enjoy. More at: zdeesi.com.

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