Campaign’s Brand Faces to Watch 2025 – Siddhi Shah, Senior Digital Marketing Manager, Blacklane

Campaign’s Brand Faces to Watch 2025 – Siddhi Shah, Senior Digital Marketing Manager, Blacklane

Age: 27

Nominated by Rakhee Raval Shepherd, Head of Marketing:
Siddhi is a professional and passionate person with an incredible ability to develop creative content.

Career highlights

With a background in government and lifestyle brands at Create., Siddhi played a key role in launching Blacklane in the UAE. She built the brand’s digital presence from the ground up, growing its channels to nearly 30K followers organically. Her standout content series In the Blacklane with Salama Mohamed spotlighted Dubai’s trailblazers in a five-part series. Siddhi continues to shape Blacklane’s identity in the luxury space through strategic storytelling and a clear creative vision.

Guiding principles

Authenticity is the thread that runs through everything Siddhi creates. It defines her approach to brand storytelling, her creative process, and how she builds meaningful partnerships—with every piece rooted in honesty and connection.

Side hustle

Outside of work, Siddhi explores storytelling through art—across painting, and writing. It’s her way of staying creatively inspired and expressing narratives that don’t always fit into a brand brief but still deserve to be seen and felt.

Go back to main article: Campaign’s Brand Faces to Watch 2025