Campaign’s Brand Faces to Watch 2025 – Shaikh Fahad, Regional Marketing and Communications Manager, Arena Group
Campaign’s Brand Faces to Watch 2025 – Shaikh Fahad, Regional Marketing and Communications Manager, Arena Group
Age: 29
Nominated by Jennie Pinilla, Hospitality and Special Projects Manager:
I’m thrilled to nominate Fahad for the Middle East Campaign’s Professional Under 30. He played a key role in the success of the Dubai Desert Classic, working closely with me on the hospitality program. Fahad led the marketing and social media for both the main event and the Pro-Am, curating engaging content that amplified our brand.
He’s creative and collaborative and brings seven years of digital marketing, content creation, and web skills to the table. Also, an award-winning athlete and host of the “What The Fahad” podcast, he has a unique energy that makes him stand out!
Career highlights
Shaikh Fahad is a dynamic professional with over 7 years of experience in Digital Content marketing, Social Media, and brand management across leading sporting organisations like Asics, Arena Group, Sun and Sand Sports, Fitness First, and Professional Sports Group. As ASICS FrontRunner UAE Captain and founder of the “What The Fahad” podcast, he inspires the region’s fitness community.
Fahad’s unique blend of corporate success and wellness advocacy makes him a recognised leader in the country’s business and sporting communities.
Guiding principles
Empower growth in business and fitness by fostering authentic connections, leading by example, and championing a culture of well-being, inclusivity, resilience, and continuous improvement. Inspire others to embrace change and pursue excellence in all aspects of life.
Side hustle
Founder and host of “What The Fahad” podcast, where I chat all things fitness and wellness. ASICS FrontRunner UAE Captain, rallying and inspiring runners. Active in running societies, I love sharing my passion for movement and helping others live healthier, happier lives.
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