Campaign’s Brand Faces to Watch 2025 – Sarah El Battah, Regional Marketing Specialist, Azadea Group

Campaign’s Brand Faces to Watch 2025 – Sarah El Battah, Regional Marketing Specialist, Azadea Group

Age: 26

Nominated by Yasmin Alaa, Account Manager, Socialize Agency.

Career highlights

Sarah is a Regional Marketing Specialist with a proven track record of driving brand growth across the GCC’s dynamic F&B landscape. She has led the successful rollout of over 10 new store openings across multiple markets, delivering fully integrated 360° marketing strategies. From creative campaigns and digital engagement to impactful in-store experiences and mall activations, her work is marked by consistency, cultural relevance, and measurable impact.

With a passion for connecting brands to diverse audiences in meaningful ways, she continues to build compelling campaigns.

Guiding principles

Sarah is guided by a passion for purposeful marketing and meaningful connection. She approaches every campaign with intentionality, blending creativity with strategic precision to deliver real impact. Her principles are rooted in consistency, relevance, and audience-first thinking.

Side hustle

Outside of work, she explores new restaurants and inspiring spaces, blending her love for design and storytelling. With a background in interior architecture, she enjoys creating spaces that connect people, reflect identity, and fuel her creativity in marketing.

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