Campaign’s Brand Faces to Watch 2025 – Rula Al Khatib, Lead – Media Relations & Public Affairs, Chalhoub Group

Campaign’s Brand Faces to Watch 2025 – Rula Al Khatib, Lead – Media Relations & Public Affairs, Chalhoub Group

Age: 29

Nominated by Lynn Al Khatib, Vice President Communications:
It is with great enthusiasm that I nominate Rula Al Khatib for Campaign’s  2025 Faces to Watch edition. Rula has consistently demonstrated exceptional leadership, creativity, and strategic acumen in shaping narratives that resonate both regionally and globally.In her role at Chalhoub Group, Rula has redefined what impactful media relations and stakeholder engagement can look like in today’s fast-evolving communications landscape. Rula plays a key role in shaping Chalhoub Group’s public image and external voice. Her ability to craft clear, compelling narratives and foster strong media relations

Career highlights

Rula is the Media Relations and Public Affairs lead at Chalhoub Group, the largest retailer and distributor of luxury brands in the Middle East and North Africa. She comes with a strong background in strategic communications, event management, and stakeholder engagement. In her role, Rula has led significant initiatives, including The Skincare Edition: Unfiltered, a summit that brought together over 22 leading skincare brands and global experts. This event underscored her ability to orchestrate large-scale projects and foster collaborations across diverse teams and partners.

Guiding principles

Rula believes in challenging herself both personally and professionally. She is organised and career oriented while also prioritising her health and wellbeing, consistently breaking her own personal running, and cycling records. She believes in continuous growth and always shooting for the stars.

Side hustle

Rula is an avid runner and cyclist, she competed in several marathons over the last few years, breaking her own personal records.

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