Campaign’s Brand Faces to Watch 2025 – Nour Nasreddine, CRM Campaign Specialist, Sephora Middle East

Campaign’s Brand Faces to Watch 2025 – Nour Nasreddine, CRM Campaign Specialist, Sephora Middle East

Age: 30

Nominated by Sooraj T R, Head of Innovation:
Nour has consistently impressed us with her blend of creative vision and technical mastery in managing Sephora’s CRM initiatives. Her eye for campaign innovation, expertise with CRM platforms, and data segmentation has enabled us as Sephora’s CRM execution agency to launch precise, agile, impactful campaigns. She knows Sephora’s audience and exactly how to engage them. Nour’s attention to detail, collaborative spirit, and hands-on technical prowess make her a standout in brand-side CRM.

Sereen Hindawi, Head of Loyalty and CRM:
I have always pushed for collaboration among teams…but nothing as tight-knit/synced as Nour and Ihcene. Despite different areas of focus they meld together in sharing, supporting, pushing each other (and everything in between). One is extroverted and the other introverted…yet they found a way to work and excel together (as a result their portfolio has seen INCREDIBLE growth).

Nour and Ihcene are definitely going to make marks in the industry not only because of their expertise but how they have learned to work as one solid team.

Career highlights

I am a seasoned marketing/CRM professional who brings creative finesse and technical mastery to email marketing. My current remit includes communications across the member lifecycle balancing the need for segmentation, storytelling and performance. Alongside my CRM Partner-in-Crime (Ihcene), we have seen a massive scaling in Sephora’s emails in volume, segmentation and conversion.

Guiding principles

I believe in the power of collaboration and camaraderie (both internally but also with my external partners) are key to achieving success. My ways of working are also heavily engrained in data,  segmentation and personalization.I am always open to trying new things, taking on new challenges and lear

Side hustle

Outside of work, I love to learn and am currently enrolled in the 2025 Marketing Scholarship Program at the Marketing Society in Dubai. I also spend my free time focusing on family and investing in personal hobbies (music, collectibles, horror movies and more). I am also an avid traveler, always eag

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