Campaign’s Brand Faces to Watch 2025 – Natacha Moufawad, Senior Brand Manager, L’Oréal Liban

Campaign’s Brand Faces to Watch 2025 – Natacha Moufawad, Senior Brand Manager, L’Oréal Liban

Age: 25

Nominated by Abdallah Sharbaji, Head of Strategy & Client Lead- Levant:
From day one, we could spot Natacha’s contagious passion and love for her products. Her humor & humbleness made her a joy to collaborate with. She didn’t just present; she made us live the brand! A digital media maven, she eagerly embraces emerging trends & thinks outside the box, bringing fresh ideas to the beauty industry. A true force!

Career highlights

Natacha is one of those marketers that you can call brand architects! She operates with a mission to reshape the landscape of beauty & haircare marketing in Lebanon. She lives the L’Oréal brand and acts as a guardian angel to protect its products. Her boldest move to date is integrating gaming as a brand experience at L’Oréal Liban, proving she doesn’t just lead the curve, she bends it. She doesn’t just manage brands; she ignites them.

Guiding principles

Natacha operates by a powerful principle: “Challenge everything & Understand everything“. BASIC doesn’t work & curiosity is her fuel, meticulously analyzing insights to craft authentic brand experiences that forge genuine connections with consumers. She believes in the power of human connection.

Side hustle

When she’s not at L’Oréal, Natacha uses her marketing smarts to help an NGO. She’s also the office’s laughter queen & will burst into French songs at any moment!

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