Campaign’s Brand Faces to Watch 2025 – Hashim Sawadi, Manager, Campaign Management, ROSHN Group

Campaign’s Brand Faces to Watch 2025 – Hashim Sawadi, Manager, Campaign Management, ROSHN Group

Age: 25

Nominated by Moussa Haj, Associate Director, Campaign Management:
Hashim is a star of our campaign management team here at ROSHN Group. Hashim has helped transform how we look at data and lead generation, and his energy and ideas are reshaping our approach to campaign management. Hashim also played a pivotal role during our rebranding last year. Hashim is a leader of the future, and he is very much an example of the best young Saudi talent in the marketing industry.

Career highlights

I joined the company as a leadership program trainee, and I decided to stay with marketing. My biggest project to date has been supporting on the rebranding. We worked on every asset we had, from decks to TVCs. The other project, which is also fundamental to what we do, is working on improving our lead generation process. This is one of our most important KPIs, and I was tasked with improving our processes and the quality of the leads we generate. I’m proud to say that I helped the team to achieve a triple-digit increase in this KPI last year.

Guiding principles

For me, I believe in giving my best every. I am a person who is driven by purpose and belief, and I very much wear my heart on my sleeve. This makes me work with energy and intensity, and I am fortunate to work for a company and in a function that I love.

Side hustle

I am a child of the digital era, and I dabble in e-commerce. I am thinking about how I can disrupt the consultancy business through the provision of advisory services through an online platform, especially when it comes to analyzing data and extracting insights from that data.

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