Campaign’s Brand Faces to Watch 2025 – El Radi Layal, Head of Social and Influence, The Luxury Closet

Campaign’s Brand Faces to Watch 2025 – El Radi Layal, Head of Social and Influence, The Luxury Closet

Age: 27

Nominated by Maya Azzi, Brand Chief Officer:
Layal is a dynamic force in the industry—her strategic vision, creative edge, and deep understanding of culture make her an invaluable brand leader. She consistently delivers campaigns that are not only engaging but meaningful, with a strong focus on sustainability and innovation.

Career highlights

Layal El Radi, Head of Social & Influence at The Luxury Closet, is redefining digital luxury through bold storytelling and strategic campaigns that spark engagement and drive impact. With experience at De Beers, Mazarine, and Paris Fashion Week, she bridges fashion, tech, and culture with a focus on authenticity and sustainability. As Women in Tech Event Director and co-founder of Africa Fashion Day, she champions innovation, inclusion, and emerging talent—making her a standout for Campaign Middle East’s Faces to Watch 2025

Guiding principles

“Build culture, not just campaigns.” Layal believes brands must lead with authenticity, spark emotion, and create lasting cultural value. Every project she touches is a fusion of insight, storytelling, and social impact.

Side hustle

Layal is a stylist and brand consultant for global clients, curating looks for Paris Fashion Week and Cannes. She mentors rising designers, shapes narratives, and pushes creative boundaries across fashion, tech, and luxury.

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