Campaign’s Brand Faces to Watch 2025 – Divya Hoon, PR & Marketing Manager, Peninsula Hospitality Group

Campaign’s Brand Faces to Watch 2025 – Divya Hoon, PR & Marketing Manager, Peninsula Hospitality Group

Age: 23

Nominated by Nidhi Shetty, Director of Marketing:
Divya started working with us 2 years ago, she worked alone for our 10 properties including the stables Dubai, rodeo drive, president hotel, etc.. She started our Social media pages and now has moved into PR and events aspect- growing our marketing team and creating the online social buzz we now have in our hospitality group. She is energetic young GenZ and full of creative ideas. She literally shocked the team by doing the highest sale in one day, through Mangalore express- we didn’t work with any agency- she in-house did social media to PR influencers – getting newspaper articles and Ads!

Career highlights

Divya led the first-ever in-house PR and marketing campaign for “Mangalore Express” at The Kovalam Restaurant, part of Peninsula Hospitality group. With a bold and creative approach, she conceptualized and executed a viral blindfolded food tasting experience featuring top influencers in Dubai, generating massive online buzz. The innovative campaign not only captivated audiences but also translated directly into results — driving record-breaking footfall and achieving the highest sales figures since the restaurant’s inception. @kovalam.restaurant

Guiding principles

Creating an unforgettable experiences that spark curiosity, bringing the community together and drive connection between brand and audience.

This reflects her strategy of immersive, emotion-driven marketing (like the blindfolded tasting), influencer engagement, and result-oriented creativity.

Side hustle

Divya handles 10+ properties in Dubai as part of peninsula hospitality group, at the age of 23 she is talented, social butterfly, who makes connections wherever she goes. She herself is an influencer and makes YouTube videos apart from her marketing with us. Also owns a clothing brand.

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