Campaign’s Brand Faces to Watch 2025 – Diala Atallah, Senior Communications Manager – Chevrolet & GMC, General Motors Middle East & North Africa

Campaign’s Brand Faces to Watch 2025 – Diala Atallah, Senior Communications Manager – Chevrolet & GMC, General Motors Middle East & North Africa

Age: 28

Nominated by Ronald Balit, Communications Director:
Diala is an emerging leader with promising potential. Since joining as Sr. Comms Manager, Chevy & GMC, her passion, intellect, & work ethic stood out. She’s skilled in humanizing brand objectives & creating effective communication strategies that deliver the story to its audience through optimal channels. She innovates fearlessly & is resilient in the face of failure. She consistently tries new things & adapts swiftly, while bringing her peers & agency team along. She demonstrates versatility by adapting her thought process, creativity, & strategic acumen, always putting the audience first.

Career highlights

Since joining General Motors less than a year ago, I have redefined how Chevrolet and GMC show up in the region, shifting from spec-heavy narratives to emotionally resonant storytelling. By leading bold, integrated PR and influencer campaigns, I have helped the brands connect more meaningfully with audiences, driving marketing synergy, record-breaking engagement, millions of organic impressions, and global recognition for making automotive content feel human, relevant, and impossible to ignore.

Guiding principles

Tell stories people feel, not just hear. Even in a spec-heavy world like automotive, what truly drives connection is relevance, emotion, people and culture. I also believe the best work starts by listening – to trends, to people, to the energy behind what moves them.

Side hustle

Professional TikTok scroller by night, healthy dessert tinkerer by weekend.

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