Campaign’s Brand Faces to Watch 2025 – Charlie Saber, Regional Brand Manager – Sensodyne – Gulf & Near East, Haleon
Campaign’s Brand Faces to Watch 2025 – Charlie Saber, Regional Brand Manager – Sensodyne – Gulf & Near East, Haleon
Age: 27
Nominated by Aneela Halani, Marketing Manager – Sensodyne – Gulf & Near East:
I’ve had the pleasure of working with Charlie and have consistently been impressed by their drive, strategic thinking, and ownership mindset. They bring creativity to every project, communicate with clarity, and always follow through. Whether leading brand campaigns or managing cross-functional tasks, they show strong business acumen, adaptability, and a solutions-first attitude. A reliable team player with integrity and initiative – I highly recommend them.
Career highlights
Joined Colgate-Palmolive as Management Trainee in Oct 2021. Promoted to Assistant Brand Manager for MENAT, FOT & Ukraine in 1 year. Led the successful relaunch of Colgate’s flagship Optic White toothpaste and accelerated GTM timelines by 4 months.
Joined Haleon as Regional Associate Brand Manager in Aug 2023. Promoted to Regional Brand Manager in April 2024 for Gulf & Near East. Co-led Sensodyne to break the 30% market share barrier for the 1st time in a highly competitive category. Led the launch of Pronamel Kids reaching 15% MS in 3 months with a forecasted 30% MS to become no.1 by year end
Guiding principles
Integrity is my compass. I believe in doing what’s right, even when no one is watching. It’s the foundation of how I lead, make decisions, and build trust—with teammates, partners, and consumers. For me, success means staying true to my values, always. In short, do the right things in the right way.
Side hustle
Outside of work, I’m laying the groundwork to launch an Airbnb side hustle. I’ve done the research, scoped locations, and built a solid plan – just waiting to secure more capital before going live. It’s a venture I’m excited to grow with purpose and precision which also taps into my design alter ego
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