Campaign’s Brand Faces to Watch 2023 – Karine Ramadan, Brand Director, Zaam

Campaign’s Brand Faces to Watch 2023 – Karine Ramadan, Brand Director, Zaam

Age: 29

Nominated by Mahmoud Nsouli, Senior Vice President – DIFC. Ex-Line Manager:
Karine Ramadan

Brand Director

Career highlights

Karine Ramadan is an expert when it comes to brand building. With a Marketing and Advertising degree from Université Saint Joseph, she moved to Dubai to begin her career. Starting off in advertising agencies, she absorbed industry secrets before flipping the script and diving into the client-side madness, where the true magic happens.

Right now, Karine is developing the brand of a GCC Technology start-up. She’s shaking things up and propelling them to stardom in the market. She’s on a mission to make their success story legendary.

Guiding principles

“All grown-ups were once children… but only few of them remember it.”

My favourite book of all time since I was 7 is The Little Prince and has taught me a lot. The most important lesson is never let go of the child within.  This is where creativity and understanding of human behaviour come from.

Side hustle

Hidden gems? Consider me your expert. I’ve got a talent for finding those hidden restaurants with stories that’ll blow your mind or uncovering that Instagram-able corner no one has set foot in before.

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