CAMPAIGN PR FACES TO WATCH 2019 – LISA VO, 26, ACCOUNT DIRECTOR, APCO WORLDWIDE

Nominated by Elizabeth Sen, chief client officer, Apco Worldwide MENA
“Many new joiners show great promise early in their roles, but few of them live up to that promise. Lisa has done that with a style that is unmistakable. During her first month at Apco, she led a team of three to winning a million-dirham contract. Under her leadership, the team delivered outstanding performance, driving home client referrals that generated another account win.”
“Quinti-lingual with cross-continental experience, Lisa demonstrates a level of professionalism and expertise beyond her years. Her flair for managing large projects and teams are among the best in her ages.”

Career path
“I began my career at a London-based communications agency and jumped at the opportunity of relocating to the UAE. Once here, I immersed myself into the diverse industry scene and took on a great variety of clients; from aviation to lifestyle and energy.”
“I later joined Falcon and Associates, a strategic advisory firm operating on behalf of the Dubai leadership. My role was focused on enhancing Dubai’s reputation internationally with attention to Dubai’s largest-trading partner, China.”
“Currently, I lead a seconded team of public affairs professionals to promote and protect our clients’ reputation.”

Guiding principles
Stay curious and be courageous. Do not be afraid to take bold decisions and make mistakes. Someone once told me “Your best teacher is your last mistake”, and I try to embrace all my challenges at work with this spirit.