CAMPAIGN MEDIA FACES TO WATCH 2019 – VIBHA VINODRAI, 30, STRATEGIC PLANNER, WAVEMAKER

Nominated by Marie Abiad, regional strategy director
“Over the past year, Vibha has been instrumental in identifying clients’ growth opportunities and challenges. Her role in mapping consumers’ purchase journeys across categories has led to effective planning. Her analytical acumen enables her to identify category trends and recommend solutions to clients based on real-time insights and trends. Vibha has also initiated an eco-friendly initiative, encouraging the agency to be environment friendly and supporting her colleagues to use less plastic, paper and energy.”

Career path
“I am a highly perceptive strategy planner, driven by market and consumer insights transforming the way brands connect with their audiences. With more than five years of experience working with clients in industries including FMCG, automotive and banking in the Indian market and the UAE, I bring in an inspiring perspective with a blend of resourcefulness when it comes to sourcing data for the region, and creativity in identifying consumer needs that can feed into a brand’s media, content and digital strategy.”

Guiding principles
In an agency, it’s easy to get lost in tedious tasks, but always keep in mind the big picture. Understand why you’re doing what you’re doing, find better ways to do it (problem solving creatively) and understand the impact it has on the client’s business.