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Cadillac creates fashion shoot inside drifting ATS-V

A fashion photo shoot held in and around a drifting 2016 ATS-V Sedan is to lead Cadillac’s rollout for the car across the region.

Conceptualised by independent agency Interesting Times, the shoot took place in Dubai in July and merges the worlds of performance motoring, fashion and art photography.

The ‘Fashionably Early’ campaign features a series of films starring fashion bloggers Zahra Lyla, Ahmad Daabas and Ahmad al Bloushi.

Nadim Ghrayeb, brand manager at Cadillac Middle East said: “The campaign is in line with this spirit that we decided to carry out this unconventionally staged fashion photo shoot. More importantly, we have always done things differently, from the bold, modern designs of our cars to their incredible performance. Our heritage demands that we push the boundaries and inspire in everything we do. And this undertaking does just that.”

The campaign was brought to life through the artistic talent of fashion photographer Diego Indraccolo and director Luigi Pane. Production house Joy Films made it possible to shoot a commercial for the first time in Jebel Ali Port.