BPG|Cohn & Wolfe wins Sony Mobile’s PR brief

Mobile phone company Sony Mobile Communications has handed its regional PR brief to BPG|Cohn & Wolfe.

The appointment follows a competitive pitch, with the agency to handle Sony Mobile’s PR requirements in the Middle East, as well as helping to strengthen the performance of the brand as it targets ambitious sales targets of 100 per cent growth in the current year.

Sony Mobile’s marketing communications manager for MEA, Gita Ghaemmaghami, said: “We were impressed by the ideas and enthusiasm of the BPG|Cohn & Wolfe team and their understanding of our business as well as our strategic objectives. We are confident they will prove to be an ideal PR partner for Sony Mobile MEA as we continue to grow our business and introduce new innovative and world class products into the marketplace.”

Kevin Hasler, BPG|Cohn & Wolfe’s general manager, added: “Sony Mobile is one of the world’s most exciting and dynamic brands in the mobile devices sector and we are delighted to have been selected by the company as their public relations agency of record for the region.”