Bill Gates to open 2012 media summit

The 2012 Abu Dhabi Media Summit will open with a keynote address by Bill Gates on Tuesday, 9 October.

The three-day, invite-only event will be held at the Yas Viceroy Hotel and the theme is ‘Redefining the digital frontier’. The focus will be on digital media in emerging markets and on the technology disruption that is creating new distribution channels, marketing opportunities and audiences.

Chairman of the Abu Dhabi Media Summit, Khaldoon Khalifa Al Mubarak, said: “The continued evolution and strengthening of the Summit mirrors the continued development of Abu Dhabi and the UAE as an important hub for the media industry. As in previous years, the 2012 Summit will create unique opportunities for insights for all who attend. The 2012 event will also see an even greater emphasis on home-grown talent through a series of master classes and workshops.”

Previous keynote speakers at the Summit have included Rupert Murdoch, Eric Schmidt and James Cameron.