AGENCY BIO

Head of company: Nassib Boueri, CEO VML MENA

At VML, we are a beacon of innovation and growth in an ever-evolving world. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner and a leading creative agency, consultancy, and technology powerhouse.

VML Tech and Enterprise Solutions division integrates deep technology services capability into VML’s core practices of Brand Experience, Commerce, and Customer Experience. The offering is also available directly to clients with best-in-class global scale in consulting, engineering, data, scaled automation, and platform delivery. The comprehensive solution includes VML platform service brands such as MAP, Diff, and Satalia, a leading AI company acquired by WPP in 2021.

The group also brings together long-standing global partnerships with Adobe, Salesforce, Optimizely, Sitecore, Google, Microsoft, Braze, and MACH Alliance, among others.

The centre of excellence and Tech team HQ in Dubai caters to clients across the MENA region.

TECH PARTNERS: Adjust, Kochava, Google GCP, Funnel.io, Anthropic

SERVICES: Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, technology and more.

AWARDS: Leader in The Forrester Waves for global digital experience services and commerce services; Leader in The Marketscapes for worldwide experience design and build services and Adobe Experience Cloud professional services; Creative Business Transformation Cannes Lion – United Rentals Digital Toolbelt and Creative Data Cannes Lion – Tennessee Tourism Laugh Tracker; Dot comm gold award for best corporate website globally.