AGENCY BIO

Head of company: Joe Nicolas, CEO, UM MENAT

UM is committed to empowering brands to their full growth potential through the power of patterns by opening a brand’s aperture and rejecting black-and-white marketing decisions. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries with more than 3,000 people.

In the MENAT region, UM is part of the MCN (Middle East Communications Network) group and stands as the largest network, with 12 offices spanning 11 markets. UM was ranked the #1 media agency in MENA by RECMA in 2024 for the seventh consecutive year.

SERVICES: Consulting, content marketing, data, digital marketing, analytics, influencer management, media buying, media planning, mobile marketing, performance marketing, programmatic, search, gaming, technology solutions

KEY CLIENTS: Emirates, stc, Dyson, Boeing, Nespresso, General Mills, New Balance, Kenvue, McDonald›s, Vodafone Qatar, Egypt Tourism Authority, Orange Egypt, MediaMarkt, Mattel, Sony, Al Safi Danone, American Garden, Hershey’s, İşbank Group, Upfield, Talabat, Al Habtoor Motors, Qatar Foundation