AGENCY BIO

Head of company: Joe Nicolas, CEO, UM MENAT

The home of Full Colour Media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries with more than 3,000 people. In the MENAT region, UM is part of MCN, and stands as the largest network, with 12 offices spanning 11 markets.

UM was ranked the #1 media agency in MENA by RECMA in 2024 for the 7th consecutive year, and awarded Great Place To Work® in 2023, 2024 & 2025.

Services: Consulting, content marketing, data, digital marketing, analytics, influencer management, media buying, media planning, mobile marketing, performance marketing, programmatic, search, and gaming.

Key Clients: Emirates, stc, Dyson, Boeing, Nespresso, New Balance, Kenvue, McDonald’s, Vodafone Qatar, Egypt Tourism Authority, MediaMarkt, Mattel, Sony, Al Safi Danone, Hershey’s, İşbank Group, Talabat, and Al Habtoor Motors.

Awards: Campaign ME AOTY Awards 2024 – Best Agency in Qatar; MENA Digital Awards 2024 (1 Bronze); Effie MENA 2024 (1 Bronze), MMA Smarties MENA (2 Gold, 3 Silver, 3 Bronze); MMA Smarties KSA (5 Silver, 9 Bronze); Campaign ME AOTY Awards 2023 – Media Agency of the Year.