AGENCY BIO

UM, part of IPG Mediabrands, is the number one media agency group in the region for the seventh consecutive year as per RECMA. At UM, we believe in balancing the now and the next to futureproof our clients’ brands and businesses. We’re a media agency fuelled by creativity and innovation, to give our clients a competitive edge in the marketplace.

Head of company: Joe Nicolas, CEO, UM MENAT

AWARDS: #1 MENA Media Agency RECMA, 2024 and for the last 7 years running; Campaign ME AOTY Awards 2023 – Media Agency of the Year; MMA Smarties Awards 2023 (2 Gold, 8 Silver and 12 Bronze); Effie MENA 2022 (3 Bronze); MMA Smarties Awards 2022 (Agency of the year, 6 Gold, 10 Silver, 5 Bronze); MMA Smarties Awards 2021 (Agency of the year, 10 Gold, 6 Silver, 5 Bronze); Effie MENA 2021 (3 Gold, 3 Silver, 3 Bronze); MENA Search Awards 2020 (2 Gold); MENA Digital Awards 2019 (3 Gold); MMA Smarties Awards 2019 (Agency of the Year, 12 Awards)