AGENCY BIO

Head of company: Tony Wazen, CEO of Publicis Media ME

Publicis Media KSA is the media hub of Publicis Groupe, comprising four agencies in the Middle East: Spark Foundry, Starcom, Zenith, and Digitas. Spark Foundry blends start-up energy with scale to deliver innovative media solutions, specializing in luxury, retail, travel, and banking with a focus on one-to-one consumer engagement. Starcom designs Human Experiences that bridge what people want and what brands need to grow, always putting people first. Zenith is the ROI agency, driving brand growth through analytics, data & tech, performance marketing, content, and trading. Digitas is the marketing transformation agency that integrates media, creative, data, and technology to deliver modern marketing solutions.

Services: Media Consultancy, Media Planning and Buying, Branded Content, Data and Analytics, E-Commerce, Digital & Performance Marketing Solutions, CX, CI, Measurement

Key clients: Royal Commission of AlUla (RCU), Saudia, Spotify, Mora Finance, Savola, Bayara, Sunbulah, Al Balad, Nahdi, JCDC, Sandoz, McDonald’s Jeddah, Al Majdouie, TMG, Samsung, Tree Zode, Neom, Saudi Tourism Authority, Red Sea Global, New Murabba and Salam Mobile, Haleon, Stellantis, LVMH, P&G, Almarai, Aramco, Saudi British Bank, Mondelez.

Awards won: Dubai Lynx, Gartner, WARC, Cannes Lions, MENA Effies, Digital MENA Awards, Ad Age, 2020 Best Place to Work Award, Forrester Wave™, IDC MarketScape, Digiday, MMA Smarties, Festival of Media, MENA Digital Award.