AGENCY BIO

Influence powered by Sila is a leader in influencer marketing in the Middle East. Why? Sila’s AI. It makes influencers more transparent and measurable. Sila helps you understand and influence Arabic-speaking consumers through our AI. We connect our technology, people and ideas to advance our customer’s businesses, the field of Arabic Artificial Intelligence and how society understands the Arabic-speaking world in a way no one else can.

Do you manage talent?
No

Do you focus on specific sectors?
Yes, F&B mainly but our expertise and platform can allow us to explore other sectors too.

What’s your best piece of advice for brands looking for social media influencers? 
When you want to market your brand and products more effectively, it’s vital that you take an audience-first approach to marketing. Influence is not about followers, it should be about having persuasive power and connecting strongly with the customer, and that’s why you need to work with influencers who you can trust to be positive ambassadors for your brand by using data as an aid to drive your decisions. You need to select the creators by understanding their audience first. The affinities help with decision-making as well as understanding the key brands within the competitive landscape. They help us reach users based on specific interests.

Can you name a recent campaign involving social media influencers you are proud of?
Puck Arabia’s #Nosupermomshere , Mother’s Day and Ramadan campaign. Our influencers’ live sessions and video content helped Puck burst the public’s bubble and be the ally of mom by helping her world shift their perspective and accept mom no matter what her recipe to success is.

How do you measure the impact of a campaign?
Our campaigns success is measured based on initial KPIs such as campaign video views, the actual reach, the impressions and the engagement rate, along other metrics such as the total engagement, story views as well as a deep sentiment analysis. We have live dashboards to track content while the campaign is running, to monitor performance in real time and step in with actions in case something is not working as per the plan.