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Type of agency
Out of Home
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Ownership
W Group Holding, a subsidiary of W Ventures Holding
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Head office
Dubai, Abu Dhabi, Beirut
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Number of staff
93
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Year founded
1999
AGENCY BIO
As creators of impact, Hypermedia empowers brands with intelligent DOOH and retail media experiences. Our extensive OOH network across the UAE integrates cutting-edge, technology-driven media with strategically positioned prime locations. Leveraging advanced real-time AI-powered pDOOH, we deliver tailored solutions that maximise engagement and effectiveness for advertisers.
PROPERTIES:
Public transport: Signature naming rights: 32 stations. Dubai Metro: 1,500 digital screens; 800 illuminated sheets; 4,000+ vinyl wrap assets; 53 activation areas. 125 trains: 2,750 overheads, 4,000 window stickers and seat dividers. Palm Monorail: 4 stations and trains.
Outdoor: Z Gallery: SZR 23 Iconic Arts, 13 LED and 21 static bridges, 3 static illuminated hoardings, 6 verticals, 780 pillars, 4 hoardings. Z others: Prime outdoor areas (112 illuminated piers; 140 lampposts).
Retail Media: In-Mall: 47 malls (MAF, AlDar, Dubai Holding, Wafi, Burjuman, Abu Dhabi Mall, Deerfield, Bawabat al Sharq, Dalma, Reem); In-Store: 268 hypermarkets (Carrefour, Union Coop, Abu Dhabi COOP, LULU); Petrol stations: 68 ENOC stations; 1400 screens; Destinations: Palm Jumeirah, Expo City Dubai, Hudayriyat Island.
Innovations: Real-time AI audience-targeting, immersive hologram technology.
Leadership Panel

Philip Matta
CEO of Hypermedia

Habib Wehbi
Chairman and Group CEO of W Group Holding

Philip Matta
CEO of Hypermedia

Roy Matta
CRO of W Group Acting CEO at DXTA Technology

Ghada El-Kari
CSO of W Group Holding

Gerard Rustom
COO at Hypermedia

Nassim Habib
VP of Sales at Hypermedia

Daniel Khalil
Head of Retail Sales, at Hypermedia

Dylan Temple-Heald
Head of Programmatic (pDOOH), Hypermedia



