AGENCY BIO

The media planning and buying unit of The Network Communication Group, Equation Media’s services are propelled by consumer insights and data analytics as they use a fusion of first-rate research methods, experience and analysis to serve clients and help them create meaningful connections with their audiences.

Forming the perfect equation through innovation, creativity and performance, the team strives in taking a leap forward as we shift from assumption-based marketing into predictive models and relies on an integrated network to craft the right solution to business needs.

Services: Strategic media planning; integrated online and offline campaigns; social and content planning; media buying; performance marketing; retail transformation and experiential solutions; data analytics and personalised marketing solutions

Key Clients: GMG, Langnese, Marina Mall Abu Dhabi, Modon, Dubai Chambers, Aston Martin, Toshiba, BBAC, Franklin Templeton, GMG Foods, Taqeef, Under Armour, Surf Abu Dhabi, Marsana, Hudayriyat, Mogheira Bay, Baeshan Group, Whoop, Tabasco, Merz