AGENCY BIO

Head of company: Saif Jarad, CEO

Part of Publicis Groupe, Chain Reaction is a full-funnel, digitally-native agency based in the heart of Dubai. For more than 15 years, we have specialised in creating powerful connections between brands and people across the Middle East. We believe in the power of ‘Reactions’ by sparking measurable movements that start in culture and drive real business impact. Our integrated approach blends deep consumer insights with data-driven strategy, fearless creativity and robust performance marketing to build beloved brands and deliver exceptional growth. Our expertise spans the entire marketing spectrum, from brand strategy and social media management to influencer partnerships, paid media amplification and content creation, all tailored to the unique pulse of the region.

Services: Performance marketing, SEO, analytics and data, social media, creative, video production

Tech partners: Meta, Snap, TikTok, X, LinkedIn, Amanzon, Hubspot, Adjust, Google, Yandex, Baidu, SEMRush, Ahrefs, Apple Search Ads, Adform, Socialbakers

Key clients: Abu Dhabi Investment Office, Ferrari Middle East,  Dubai Investment Financial Centre, Saudi Research and Media Group, BRF, Amazon, ADQ, Apparel Group

Awards: 2025 – Best Use of Search – Retail / eCommerce (PPC) – Chain Reaction & Tommy Hilfiger; Best Use of Search – B2B (PPC) – Chain Reaction & Zid;  Best Use of Search – Fashion – Unlocking AI-Driven Innovation in E-Commerce Trendyol