AGENCY BIO

Head of agency: Fiona Black, Managing Director

Carat stands as a trailblazer in the media landscape, having pioneered the belief in media’s transformative power. From our roots as the first-ever media agency, we have evolved into a robust global network, recognised as a leader among media agencies by Forrester. With more than 12,000 experts across 100+ countries, we excel at merging technology with empathy to drive brand growth. As part of the dentsu family, we leverage a collective strength of 40,000 professionals worldwide, crafting impactful media experiences that connect people and brands. We are dedicated to fostering innovation for some of the world’s most iconic brands.

Services: Consumer intelligence and data; media strategy; media planning; media buying and investment; performance marketing and commerce; marketing effectiveness; partnerships and innovation

Key clients: Samsung, General Motors, Hungerstation, Ferrero, Kraft Heinz, Standard Chartered Bank, Vodafone, Arla, Valvoline

Awards: MMA Smarties KSA 2025 – Media Agency of the Year, Best in Show, 4 silver and 4 gold; MENA Digital Awards KSA 2025 – Network of the Year, Grand Prix, 8 Gold, 3 Silver and 2 Bronze; Athar Festival Awards 2025 – Bronze