AGENCY BIO

HORIZON HOLDINGS management: Rafic Saadeh, Executive Chairman; Mazen Jawad, CEO; Joe Jabbour, CFO.
BPN MENA management: Antonio Boulos, President; Carlos Yeghiazarian, General Manager; Bachir Zeidan, Head of Digital.

We are an IPG Mediabrands full-service media planning and buying company with a strong network across GCC, MENA and internationally.

Data informs everything we do. We use data to extract actionable insights, and create more intelligent media solutions to uncover value and unlock full market potential for our clients. Our agile business model is designed to deliver high performing communications solutions, and to help clients solve complex business challenges and identify new business opportunities.

SERVICES: Data management, customised consumer and category research, strategy and business planning, media planning and buying across all traditional and digital media channels, and ROAS measurement and attribution modelling.