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Type of agency
Out of Home
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Ownership
Multiply Media Group
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Head office
Dubai
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Number of staff
33
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Year founded
1996
AGENCY BIO
Part of Multiply Media Group, BackLite Media is a leading Out-of-Home (OOH) media company based in the UAE. Renowned for its premium locations and iconic, design-led advertising solutions, BackLite delivers stand out brand visibility in the region’s most prestigious settings.
With innovation at the core and a philosophy called Desirable by Design®, BackLite helps brands be seen, remembered, and desired, through continuing to redefine the OOH landscape across the UAE and beyond.
Properties:
- The Retail Collection –The Galleria, Abu Dhabi and Dubai Festival City
- Digital Destinations – The Curve At Al Qana and Al Qana Totems in Abu Dhabi
- The Landmark Series – The Triple Crown in Abu Dhabi, The Dubai Jawhara, The Dubai Gateway, The Triple Crown in Dubai, The Oryx
- The Outdoor Collection- The Landscape Gallery, Digital Icons, The Portrait Gallery
- Premium DOOH Portfolio – Wandsworth Roundabout London UK