AGENCY BIO

Headquartered in the United Arab Emirates, with offices in Abu Dhabi and Dubai, BackLite Media is a specialist out-of-home media company renowned for its innovative approach and commitment to pushing the boundaries of advertising.

As the leading partner of Roads and Transport Authority (RTA), BackLite Media boasts stand-out locations along the iconic Sheikh Zayed Road. These premier locations, combined with operations in high-profile malls, destinations, and cinema advertising venues such as The Galleria Al Maryah Island, Al Qana, and Dubai Festival City, position BackLite Media as a key player in delivering unparalleled advertising reach throughout individuals’ daily journeys in the UAE.

BackLite Media’s success is a testament to its ability to adapt to the dynamic advertising landscape while maintaining a commitment to creativity and innovation as the company continues to shape the future of out-of-home media.

Properties:

Dubai: The Outdoor Collection – 19 unipoles (2 digital) on Sheikh Zayed Road between World Trade Centre Roundabout and Mall of the Emirates. 2 unipoles on Sheikh Zayed Road at the main entrance to JAZFA.

The Landmark Series – 6 premium digital boards on Sheikh Zayed Road between the World Trade Centre Roundabout and Mall of the Emirates.

Cinemas – Roxy Cinemas and Novo Cinemas across the UAE.

Malls – Dubai Festival City Mall

Abu Dhabi: The Landmark Series – 3 premium digital billboards on Al Khaleej
Al Arabi Street.

Destinations & Malls – The Galleria Al Maryah Island; Al Qana.