AGENCY BIO

Regional head: Amer Massimi

Do you manage talent?
Yes

Do you focus on specific sectors?
No, we work across sectors from beauty & fashion to retail & FMCG.

What’s your best piece of advice for brands looking for social media influencers?
Choosing an influencer that aligns with your brand & its objectives is crucial as well as giving influencers some creative freedom to do what they do best.

Can you name a recent campaign involving social media influencers you are proud of?
Hyundai #MoreForLess CSR Campaign

How do you measure the impact of a campaign?
Depends on the objective of the campaign but usually metrics such as reach, impressions, views, engagement and sentiment.