Campaign’s Digital Faces to Watch 2025 – Vanessa Elali, Senior Media Consultant, Artefact MENA

Campaign’s Digital Faces to Watch 2025 – Vanessa Elali, Senior Media Consultant, Artefact MENA

Age: 25

Nominated by James Kaye, VP Digital Activation MENA:
Vanessa started her career at Artefact and quickly developed a deep understanding of digital marketing. She consistently demonstrates a high level of proactivity and enthusiasm, never hesitating to ask the tough questions or provide insightful recommendations when clients face challenges. More importantly, she brings this same mindset to the wider Artefact team, always ready to offer support when needed. Her ability to think strategically, solve problems efficiently, and adapt to evolving campaign needs has not only earned her the complete trust of her clients but has also made her an integral part of our Activation team.

Career highlights

Vanessa is a Senior Media Consultant with expertise in fashion retail, finance, and events, specializing in performance marketing and full-funnel strategy. She doesn’t just run campaigns—she ensures they drive measurable impact. From media planning to optimization, she uses data to refine strategies, scale performance, and uncover insights that fuel continuous improvement. While her focus is on performance, she has a strong passion for creative strategy, always looking for ways to connect storytelling with results. Working with the Artefact team, she leverages data to shape campaign planning, customer segmentation, and enhance user journeys, ensuring every campaign is optimized for success.

Guiding principles

Vanessa believes in three core principles,  efficiency, data-led decision making, and showing a business impact. For her, great marketing isn’t about doing more—it’s about working smarter. If it’s not driving results, it’s just noise.

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