Campaign’s Digital Faces to Watch 2025 – Sultan Saab, Manager – Communications & Project Management, Saatchi & Saatchi MEA

Campaign’s Digital Faces to Watch 2025 – Sultan Saab, Manager – Communications & Project Management, Saatchi & Saatchi MEA

Age: 27

Nominated by Hiam Baltaji, Associate Business Director:
Sultan is a rising star in advertising—sharp, innovative, and always ahead of the curve. As our AI guru, he seamlessly integrates tech and creativity, driving smarter solutions for clients who trust and admire him. His passion for crypto and emerging technologies keeps our team at the forefront of digital transformation. Eager to learn and quick to adapt, he’s not just watching the future unfold—he’s actively shaping it.

Career highlights

Sultan is a strategic communication consultant at Saatchi & Saatchi, born in Saudi Arabia and educated in Lebanon. His curiosity & global perspective drive his ability to forge connections & foster knowledge exchange (literally). Sultan leads with the philosophy that “Cold water doesn’t get warmer if you jump in late,” guiding proactive approach in AI & blockchain integration. This approach fueled his award-winning work on Visa’s Stay Secure, growing women-led initiatives & big game launches. With clients from Tencent to PMI to Mondelez, Sultan is also a biohacker, sneaker head & LOVES food, blending personal passions with professional excellence.

Guiding principles

Embrace early adoption and proactive innovation. Cultivate meaningful relationships and knowledge sharing, especially with Gen Z as we must champion them. Lead with integrity, leveraging AI & blockchain to set trends and solve challenges. Prioritize growth & excellence, forward-thinking & most importantly team building.

Side hustle

I lead the Curious Habibi community, exploring AI, marketing trends & tech drama. I founded Mirathi, simplifying blockchain inheritance for everyone. Learning how to mix tracks as it fuels my creative side, while training for marathons – I also dive into AI courses that keep me ready for anything.

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