Campaign’s Digital Faces to Watch 2025 – Sona Anna Mathew, Account Executive, NEXA Digital

Campaign’s Digital Faces to Watch 2025 – Sona Anna Mathew, Account Executive, NEXA Digital

Age: 24

Nominated by Dalia Khater, Account Managers Team Lead:
Sona joined NEXA as an intern and quickly proved herself to be an invaluable team member. Now an Account Executive, she plays a key role in managing day-to-day activities for top clients, excelling in influencer marketing and campaign execution for brands like Pegasus, Taaleem, and Tempur. Her dedication and strategic approach contributed to winning a MENA Search Award 2024 for her client. Sona’s ability to navigate the dynamic marketing landscape with confidence, creativity, and precision makes her a standout professional and a true face to watch in the industry.

Career highlights

Sona, a Social Media Account Executive who enjoys bringing creative ideas to life. I work on social media content planning, shoot coordination, influencer campaigns, reporting, and community management—making sure everything runs smoothly for different clients. Every project teaches me something new, from brainstorming creative concepts to analyzing what works best for each brand. In 2024, I was part of two award-winning campaigns that won MENA Search Awards for best low-budget SEO and PPC campaigns. I love working in a fast-paced environment, collaborating with teams, and constantly exploring new trends and strategies to improve brand engagement.

Guiding principles

I believe in putting in my best effort, no matter how big or small the task. If something takes extra time, I’d rather do it right than rush through it. I value teamwork, collaboration, and giving credit where it’s due. To me, social media is about creativity, adaptability, and always being open to learning new things.

Side hustle

I have a natural curiosity for digital marketing beyond my daily work, constantly looking for new ways to create, experiment, and learn. Whether it’s content creation, podcast editing, or influencer collaborations, I enjoy diving into different aspects of storytelling and engagement. I love capturing small moments, exploring new formats, and analyzing what makes content truly connect with audiences. Social media is constantly evolving, and I challenge myself to stay ahead—testing ideas, understanding trends, and refining my approach to building meaningful brand experiences that leave a lasting impact.

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