Campaign’s Digital Faces to Watch 2025 – Rahul Kumar, Senior Analyst, Merkle MENA

Campaign’s Digital Faces to Watch 2025 – Rahul Kumar, Senior Analyst, Merkle MENA

Age: 23

Nominated by Keyur Dhavle, Director, Data and Analytics Strategy, Merkle MENA:
Rahul has become an indispensable asset to the Data and Analytics Strategy team.

His drive to learn and grow is commendable. Beyond technical proficiency, Rahul consistently delivers exceptional value, his attention to detail and critical thinking abilities have been pivotal in navigating complex challenges.

Rahul challenges the status-quo but fosters collaborative spirit within the team, making him a driving force behind the team’s achievements. His contributions have not only enhanced team capabilities but also solidified client trust.

He is one of our Rising stars at Merkle MENA and we are incredibly proud to have him on our team.

Career highlights

In 2020, I started my analytics journey. By 2022, I interned at Merkle, advancing to Senior Analyst, specializing in marketing analytics and data engineering. Working with clients like Samsung and Emirates, I explored data-driven marketing, from dashboards to predictive modelling.

Over time, I’ve had the privilege of learning from established colleagues across data engineering and business analytics, transforming raw data into strategic insights that fueled innovation. Each project focused on bridging data and impactful storytelling. My drive is to push boundaries and influence through data-driven storytelling though continuous learning and adaptability, converting numbers into narratives that shape client decisions

Guiding principles

I thrive in challenging situations, they push me to think critically and adapt quickly. Whether it’s solving complex data problems or building efficient systems, I approach each challenge with curiosity and determination. I believe growth happens outside of comfort zones.

Side hustle

Outside of work, I dive into the intersection of machine learning and finance, as well as exploring the potential of computer vision. I’m always looking for ways to expand my knowledge and apply cutting-edge techniques to real-world challenges.

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