Campaign’s Digital Faces to Watch 2025 – Prachi Ramchandani, Senior Paid Media Executive, Crowd

Campaign’s Digital Faces to Watch 2025 – Prachi Ramchandani, Senior Paid Media Executive, Crowd

Age: 27

Nominated by Liyana D’silva, Account Director:
Prachi is an absolute pleasure to work with. She is a team player, always willing to lend a helping hand and collaborate with others. Prachi demonstrates great communication skills, making her an approachable member for our clients. She demonstrates impressive problem-solving abilities and is quick to take action. We are extremely delighted to have Prachi as part of our team, she has been and will continue striving to exceed expectations.

Career highlights

An expert in performance marketing, Prachi blends strategy, creativity, and data to drive game-changing results. With 6 years of experience across real estate, education, travel, e-commerce, and fintech, she led the Shein x BNPL campaign, delivering a staggering 50%+ ROI through an innovative mix of online and offline activations. Her ‘Beast’ campaign for Sumsub not only dominated global rankings but also won 23 industry awards. Backed with a Digital Marketing Strategy Certification from Harvard Business School Online and a bachelor’s degree from University of Wollongong in Dubai, she thrives on bold ideas and precision execution—turning campaigns into award-winning success stories.

Guiding principles

Growing up immersed in stories taught me that narratives have power. I approach my work with a storytelling and audience-first mindset, ensuring every effort adds meaning. By staying ahead of the curve and using smart tools, I have learnt the art of crafting strategies that resonate deeply, delivering impact with efficiency and relevance.

Side hustle

Beyond media, I thrive in event planning, seamlessly managing experiences from concept to execution. With years of expertise in planning diverse events, I’ve recently ventured into wedding planning—blending creativity, precision, and storytelling to craft elegant and meaningful celebrations that truly reflect each couple’s unique journey.

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