Campaign’s Digital Faces to Watch 2025 – Parichay Swarup, Head of Digital, Praxis Advertising

Campaign’s Digital Faces to Watch 2025 – Parichay Swarup, Head of Digital, Praxis Advertising

Age: 29

Nominated by Arun Balagopal, Creative Director:
Parichay is the driving force behind our agency’s digital growth. He skillfully integrates data, creative thinking, and collaboration to exceed major global and regional brand performance benchmarks. Balancing a keen business sense with genuine teamwork, he continually refines our processes and elevates industry standards. Whether leading a high-stakes product launch or championing day-to-day campaign optimisations, Parichay demonstrates an unstoppable commitment to excellence. His strategic mindset, passion for innovation, and unwavering focus on results make him an indispensable Praxis driver and a standout contender for Campaign’s Digital Faces to Watch.

Career highlights

As the Head of Digital at Praxis Advertising, I’ve spent seven years bridging U.S. brand innovation with the Middle East—applying institutional knowledge and cutting-edge tools to deliver tangible results. I’ve led high-impact media strategies for Canon USA, Ben & Jerry’s, Movado, and Casper Mattress, harnessing data-driven insights to drive ROI. In the Middle East, I’ve spearheaded digital initiatives for Al Yousuf Group, AWR Trading, and Be Athletica, continually pushing boundaries in performance marketing. A dual-honors graduate from the University of Illinois and the University of Virginia, I believe in forging collaborative agency-client partnerships that fuel lasting growth and mutual success.

Guiding principles

I believe in data-led innovation, transparent collaboration, and purposeful growth. Data-led innovation fuels smarter strategies; transparent collaboration bridges agency-client silos; purposeful growth means seeking continuous improvement for both the brand and the team. These three principles guide every initiative I undertake in digital marketing.

Side hustle

When I’m not optimising campaigns, I’m planning bespoke travel for friends and family. Beyond just finding great flights and hotels, I love personalizing each itinerary to fit their interests—immersing them in local culture, cuisine, and unexpected adventures. It’s my way of sharing the joy that exploration and travel bring.

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