Campaign’s Digital Faces to Watch 2025 – Abdulrahman Falah Hassan, Senior Account Strategist, SellThru FZC
Campaign’s Digital Faces to Watch 2025 – Abdulrahman Falah Hassan, Senior Account Strategist, SellThru FZC
Age: 30
Nominated by Vishakha Mehra, Growth & Marketing Director:
Abdulrahman’s journey at Sellthru over the past four years has been nothing short of inspiring. From tackling day-to-day campaign execution to now leading complex strategies as a Senior Account Strategist, his growth reflects his dedication and expertise. He has a sharp eye for data, turning insights into high-performing marketing strategies that drive real business impact. His ability to manage multiple clients, optimize campaigns, and mentor his peers makes him an invaluable part of the team. Always pushing for innovation and excellence, Abdulrahman is more than deserving of a spot in Campaign’s ‘Agency Faces to Watch 2025.’
Career highlights
– Managed high-budget omnichannel paid campaigns (AED 1-2M/month), increasing ROI by 21 per cent YoY.
– Increased store footfall by 25 per cent through integrated offline & digital campaigns across KSA, UAE & GCC.
– Optimised paid media for an FMCG brand, improving ROI from 0.74 to 2.50 on social platforms.
– Reduced Cost of Sale (CoS) by 56 per cent in F&B and increased revenue contribution to 37 per cent in the fashion industry.
– Led app install and engagement campaigns, leveraging AppsFlyer certification for advanced data tracking.
– Developed audience segmentation & retargeting strategies, reducing acquisition costs and improving engagement.
– Built real-time tracking dashboards (Google Data Studio & Excel), automating campaign monitoring and reporting.
– Established and nurtured partnerships with Google, Meta, Snapchat, and TikTok, optimising campaign execution and budget allocation.
Guiding principles
My approach is defined by data-driven decision-making, continuous learning, and performance optimization. I believe in strategic thinking, adaptability, and leveraging analytics to maximise results. Collaboration, efficiency, and a growth mindset drive my work, ensuring impactful digital marketing strategies that scale businesses and enhance brand visibility.
Side hustle
Beyond digital marketing, I’m passionate about padel and traveling. Padel fuels my competitive spirit, while traveling inspires creativity and broadens my perspective. These pursuits keep me balanced, energised, and always open to new experiences and opportunities for growth
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