Campaign’s Digital Faces to Watch 2025 – Abdullah Khader, Executive – Technology and Activation Group, Publicis Media

Campaign’s Digital Faces to Watch 2025 – Abdullah Khader, Executive – Technology and Activation Group, Publicis Media

Age: 27

Nominated by Anjesh Menon, Senior Manager – Technology and Activation group:
Abdulla has exceptional skills in AdTech and has self-taught coding, enabling him to automate manual ad operations tasks. In a short time, he has become the go-to person for the team, especially for advanced troubleshooting and process optimization. His deep product knowledge allows him to support the team effectively, and he has received multiple shout-outs for simplifying daily tasks and standardizing processes.

Career highlights

I’m Abdullah Khader, an Ads Operations Executive passionate about technology, data, and digital marketing. I started with an engineering degree but shifted to a fast-paced field, advertising and data science.

At Publicis Groupe, I execute digital ad campaigns for impactful results. I honed my analytical skills through the Data Science Academy by Orange, building a strong foundation in data science and marketing.

Beyond marketing, I explore tech-driven creativity, like my university project, where I built a drawing robot using Arduino and Python. I’m always seeking ways to enhance campaign efficiency and push digital advertising boundaries.

Guiding principles

I believe in the power of data-driven decisions, continuous learning, and creative problem-solving. I’m committed to delivering impactful digital marketing strategies, optimizing performance, and pushing the boundaries of technology. Integrity, innovation, and collaboration are at the core of everything I do, always striving for excellence.

Side hustle

I’m a passionate gamer at heart, always up for a challenge. Whether I’m exploring vast virtual worlds or competing in intense matches, gaming fuels my love for strategy and adventure. It’s my way of unwinding, connecting with others, and constantly testing my skills in new ways.

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