Campaign’s Creative Faces to Watch 2025 – Shabbir Salumbarwala, Video Producer, Tyra Creative

Campaign’s Creative Faces to Watch 2025 – Shabbir Salumbarwala, Video Producer, Tyra Creative

Age: 26

Nominated by Tyra Shakil, Creative Director:

Shabbir is the driving force behind every production at Tyra Creative. His ability to transform ideas into visually stunning stories sets him apart. With a sharp eye for detail and a problem-solving mindset, he ensures every project runs smoothly, no matter the challenges. His passion for storytelling, creativity, and commitment to high-quality execution make him an invaluable asset. Whether it’s a high-pressure shoot or a last-minute edit, he delivers with precision and impact. Shabbir’s work speaks for itself, and his dedication to the craft makes him a standout in the industry. I highly recommend him for this feature.

Career highlights

Shabbir is a highly skilled video producer at Tyra Creative, known for bringing ideas to life with cinematic storytelling and sharp execution. With a keen eye for detail and a passion for creating visually compelling content, he has played a key role in producing high-impact campaigns for leading brands. From dynamic commercials to engaging social content, Shabbir’s expertise spans across various formats, ensuring every project delivers maximum impact. His work has contributed to viral brand moments and elevated creative storytelling in the industry.

Guiding principles

1. Story First – Every project should have a purpose and tell a compelling story that resonates.
2. Excellence in Execution – High standards in visuals, sound, and editing to create seamless, impactful content.
3. Creativity with Purpose – Ideas should not only be innovative but also drive engagement and results.
4. Collaboration is Key – The best work comes from teamwork, where every contribution strengthens the final product.
5. Adapt and Evolve – Staying ahead by embracing new techniques, trends, and technologies in video production.

Side hustle

Beyond video production, Shabbir is passionate about plants, the environment, and his fish collection. He loves helping other creatives, exploring storytelling, and experimenting with visual techniques. Whether capturing cinematic short films, developing unique content concepts, or refining editing skills, he’s always pushing creative boundaries and finding new ways to innovate.

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