Campaign’s Creative Faces to Watch 2025 – Ruaa Youssef, Strategy Executive, BPG Group

Campaign’s Creative Faces to Watch 2025 – Ruaa Youssef, Strategy Executive, BPG Group

Age: 23

Nominated by Ben Schwartz, VP Client Services:

Ruaa joined BPG as part of our NXT internship program, where she quickly stood out for her analytical mindset, diligence, and fresh perspective. Her ability to merge data with creative strategy has made her an invaluable asset to our team. She is thoughtful, insightful, and always eager to push ideas further. Her contributions across key accounts have demonstrated maturity beyond her years, making a real impact on brand strategy and customer experience initiatives. Ruaa has the talent and drive to shape the future of the industry, and I have no doubt she will continue to excel.

Career highlights

Ruaa Youssef is a Strategy Executive at BPG, bringing a unique blend of technology and strategic expertise to the advertising industry. A graduate of the University of Sharjah with a degree in IT Multimedia, she transitioned from full-stack development and UI/UX design to brand strategy and CX. Ruaa has played a key role in crafting data-driven strategies for clients across real estate, automotive, and banking at BPG. With a deep understanding of market research, segmentation, and customer experience, she integrates tech and strategy seamlessly, driving impactful brand growth and innovation.

Guiding principles

Ruaa believes in the power of curiosity, adaptability, and data-driven decision-making. She approaches every challenge with a problem-solving mindset, ensuring strategies are not only insightful but also actionable. Her foundation in technology fuels her passion for integrating innovation into brand strategy, always striving to enhance customer experiences and deliver meaningful business impact.

Side hustle

Ruaa is passionate about giving back to the community and paying forward the support she’s received through scholarships. She has actively participated in organizing local events and initiatives in Al Ain (where her family is from), from distributing food to construction workers to providing school supplies for children, always seeking ways to make a difference.

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