Campaign’s Creative Faces to Watch 2025 – Raya Maraqa, Senior Social Media Manager, Assembly

Campaign’s Creative Faces to Watch 2025 – Raya Maraqa, Senior Social Media Manager, Assembly

Age: 26

Nominated by Mariam Abouseif, Social Media Director:

Efficiency, autonomy, and grace—Raya embodies them all. Her flawless organization and ability to lead accounts independently set her apart, requiring minimal oversight while delivering exceptional results. She manages clients with confidence and care, building strong relationships effortlessly. But beyond her expertise, it’s her warmth and seamless collaboration that truly shine. Always supportive and solution-oriented, she makes working together effortless, elevating both her team and her projects. A true asset to Assembly MENA, she’s not just a rising talent in social media—she’s someone who makes an impact with both her work and her kindness.

Career highlights

I studied Computer Science at Princess Sumaya University for Technology but found my passion in digital marketing. After graduating, I joined a leading agency in Jordan, managing major automotive brands. Later, I moved to the Jordan Basketball Federation, handling various marketing aspects beyond social media.

Wanting to expand my expertise, I joined Aramex, working on Shop & Ship as part of the global team. Then, I moved to Dubai, fulfilling a career goal at Porsche Middle East, managing Icons of Porsche. Now at Assembly Global, I work with top clients across industries, growing my skills and expertise every day.

Guiding principles

Passion drives me—I thrive in roles that challenge and excite me. Embracing change opens new doors, and collaboration fuels great work. I believe details matter; small things create a big impact. Every experience teaches me something new, and I carry those lessons forward, always growing and evolving.

Side hustle

Outside of work, you’ll find me hunting for the best matcha in town, glued to a good game (huge sports fan!), or on my yoga mat. Lately, I’m in my vlogging era, creating fun TikToks and capturing life’s moments!

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