Campaign’s Creative Faces to Watch 2025 – Kyla Villanueva, CEO and Founder, Growth Creative Studio
Campaign’s Creative Faces to Watch 2025 – Kyla Villanueva, CEO and Founder, Growth Creative Studio
Age: 24
Nominated by Annabel Demana, CEO and Founder of Sizters App:
It is my pleasure to recommend Kyla, an incredibly talented and driven young marketing professional. As the head of marketing at Sizters App, she has consistently demonstrated creativity, leadership, and strategic thinking far beyond her years.
In a remarkably short span of time, Kyla has led impactful campaigns, built strong brand partnerships, and played a key role in our company’s growth. Despite her young age, Kyla’s passion, adaptability, and ability to execute high-level marketing strategies make her a standout talent in the industry. I have no doubt that she will continue to achieve great things in her career.
Career highlights
I started my agency when I was 16. Not because I had it all figured out, but because I had to. When financial trouble hit, supporting my family was a no-brainer. So, from my tiny bedroom, I built Growth Creative Studio, where I helped SMEs build their brands online.
Years later, that same passion led me to Dubai. Now, I lead marketing for Sizters App, a UAE-based luxury fashion rental platform, and co-founded Snappi, a vertical stock library launching in 2025.
But beyond the titles, I believe in the power of storytelling—especially when told with truth and vulnerability.
Guiding principles
Marketing isn’t about making noise; it’s about helping people listen.
I’ve learned that authenticity wins every time. When you speak from a place of truth, people listen.
My approach is simple: tell real stories, create real, lasting impact. And always bet on yourself, even when it feels impossible.
Side hustle
My personal brand is my playground! I share stories about the lessons only a few have the courage to talk about.
Social media is full of illusions, but I want to create space for real stories.
I also mentor young creatives, helping them navigate the industry I had to figure out alone.
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