Campaign’s Creative Faces to Watch 2025 – Francesco Negri, Senior Art Director, FP7McCann Dubai

Campaign’s Creative Faces to Watch 2025 – Francesco Negri, Senior Art Director, FP7McCann Dubai

Age: 28

Nominated by Nayaab Rais, Executive Creative Director:

Francesco is an outstanding creative—charismatic, sharp-eyed, and relentlessly dedicated – which makes up for his undying love of puns. He believes he’s a great copywriter—arguably decent—but undeniably an exceptional Art Director. Obsessed with perfection, he ensures every detail is top-notch—otherwise, in his words (and Italian accent) – “Eh, what’s the point?”. He knows visuals must captivate and leave a lasting impact. Beyond his technical brilliance, Francesco is a positive force, always pushing for the team’s success. When he’s involved, nothing is ever just normal—it’s always something worth remembering. And filled with a lot of puns.

Career highlights

I’m Francesco, a Senior Art Director with an insatiable hunger for more—more visuals, creativity, and fun. Born in Milan, studied in Leeds, built my career in Italy, and landed in Dubai.

Along the way, I’ve collected awards from Lynx to Cannes Lions and worked on standout projects—Mastercard’s first football game in zero gravity, Heinzjack for the World Cup, and Harley-Davidson’s Midlife Check.

I love this industry because it’s never dull. Ideas are endless—they just need to be found.

Guiding principles

“With great power, there must also come great responsibility.” I admire Peter Parker more than Spider-Man—his dedication inspires how I approach life and work. My own “powers” maybe just a brain and a Wacom tablet, but great things often come from the simplest tools in the right hands.

Side hustle

I like to think of myself as a down-to-earth guy, but the truth is, I’m more of a deep-in-the-ocean person. Diving is my secret identity, the one place where I truly disconnect. There’s nothing quite like descending into the deep blue, vanishing into the darkness of the ocean. That’s where I find my peace.

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