Campaign’s Creative Faces to Watch 2025 – Fatema Lokhandwala, Jr. Strategic Planner, Auditoire MENA

Campaign’s Creative Faces to Watch 2025 – Fatema Lokhandwala, Jr. Strategic Planner, Auditoire MENA

Age: 26

Nominated by Jean-Baptiste Cabrera, Chief Creative Officer:

Fatema entered the world of experiential marketing with a hunger to learn and absorb knowledge. In her time diving into this dynamic field, she has done remarkable work, becoming a pivotal part of the creative team and proving her undeniable talent. Her ability to pair daring, out-of-the-box ideas with well-researched insights results in work that is engaging, fresh, and filled with unexpected approaches to storytelling. Fatema pours her infectious curiosity, raw energy, and strategic mind into everything she does, making us all excited to see the heights she will reach.

Career highlights

A multidisciplinary creative strategist, navigating both online and offline worlds. My journey is a twofold adventure. I started in social and found my place as a digital storyteller, content creator, copywriter (and dedicated doom-scroller). But translating that same energy into experiential is an even greater thrill. Bringing brands to life through screens is one thing, and seeing them materialise at events, exhibits and immersive experiences is another. Having worked with global brands, my work bridges international brand narratives with the Middle East’s curated local scene, spanning FMCG, corporate, fashion and luxury.

Guiding principles

I once heard, “Only dead fish go with the flow”. Seemed grim at first, but hear me out. In an ever-evolving culture, we don’t go with the flow, we run with it. It’s shaped how I collaborate to bring visions to life, and so far, so good. Change fuels growth.

Side hustle

Content is my creative playground, experimenting firsthand and seeing what sticks. Practice what you preach, right? On the side, I channel my creative energy into my mother and aunt’s e-boutique, bringing a slice of my culture to this side of the globe.

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