Campaign’s Creative Faces to Watch 2025 – Elie Matta, Senior Art Director, SSUP World
Campaign’s Creative Faces to Watch 2025 – Elie Matta, Senior Art Director, SSUP World
Age: 29
Nominated by Farah El Kadi, Executive Creative Director:
Elie Matta is a Senior Art Director with a remarkable ability to conceptualise and execute innovative 360 campaigns that engage diverse audiences. With experience at renowned agencies like Leo Burnett and Grey, Elie’s portfolio highlights successful projects, showcasing his strategic thinking and artistic vision. His expertise in design thinking, visual storytelling, and the latest execution trends makes him a key contributor to team success. Beyond his execution skills, Elie excels as a collaborator, encouraging team members to share ideas and push boundaries. His strong communication with clients ensures project goals are met while maintaining exceptional quality standards.
Career highlights
With a lifelong passion for art and design, Cynthia has been immersed in the creative field from a very young age. Their journey led them to achieve a master’s degree in interior architecture, deepening their understanding of space, aesthetics, and conceptual design. For over 8 years, they have pursued design and creativity in all its forms, driven by a love for transforming ideas into reality.
As a branding expert and digital stylist, Cynthia specialises in turning stories into visual expressions and curating unique visual identities that capture the essence of a brand. They express their creativity through storytelling, ensuring that each design narrates a brand’s journey in an authentic and engaging way. With extensive experience across the Spanish, Saudi Arabian (KSA), and Lebanese markets, they bring a global perspective and cultural sensitivity to every project.
A creative storyteller with a knack for turning ideas into visual impact, I bring a blend of strategy and imagination to every project. My work earned a Shortlisted Entry in the Student Print Competition at Dubai Lynx 2019, a testament to my ability to craft visuals that captivate and communicate. I thrive on pushing creative boundaries, transforming concepts into designs that not only catch the eye but spark conversations. Whether it’s building brand narratives or delivering bold campaigns, my approach is always driven by purpose, passion, and a touch of the unexpected.
Guiding principles
Create with purpose, design with impact. I believe in the power of storytelling, where every pixel serves a purpose and every detail drives engagement. My approach is rooted in curiosity, innovation, and an unwavering commitment to excellence—always pushing boundaries to deliver work that resonates, inspires, and achieves measurable results.
Side hustle
Beyond design, I dive into coding with Python, JavaScript, and more—taking creative control to transform my digital visions into high-end websites and apps. It’s my side hustle, where creativity meets code, and pixels evolve into fully immersive digital experiences.
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