Campaign’s Creative Faces to Watch 2025 – Dahab Elkady, Creative, DUNE 23 Sports & Entertainment
Campaign’s Creative Faces to Watch 2025 – Dahab Elkady, Creative, DUNE 23 Sports & Entertainment
Age: 27
Nominated by Amanda Fox-Pryke, Senior Director:
Dahab is a talented and forward-thinking Senior Social Media Executive who has successfully led some of the agency’s top sports accounts, including Emirates Dubai 7s and Mubadala Abu Dhabi Open. With a keen eye for social content, she excels at identifying and capitalising on key trends, driving engagement and impact. Her creativity and strategic mindset make her a standout in the industry. As a strong team player with natural leadership qualities, Dahab not only delivers results but also inspires those around her. Her vision and expertise position her as a future leader, making her a perfect choice for the Faces to Watch campaign.
Career highlights
I am a sports enthusiast with 8 years of experience in the sports industry. My expertise includes sports account management and content creation for various clients.
I’ve worked with renowned clients such as FC Bayern Munich, Manchester United, Ligue 1, Pepsi Sports, Mubadala Abu Dhabi Open, Dubai7s, Premier Padel, Hero Dubai Desert Classic, UFC and the Saudi Automobile & Motorcycle Federation.
I’ve led the on-ground team and spearheaded record-breaking digital growth for Emirates Dubai 7s, driving 61M impressions, a 230% YOY surge from 25.8M. Total Engagements skyrocketed to 1.8M, marking a 400% increase from 465K.
I led the on-ground team to execute on-ground social coverage for the Mubadala Abu Dhabi Open. I also secured TikTok as a social media partner, gaining 19K+ new followers, an H5 page takeover, and ad credits that have boosted ticket sales.
In addition to creating social media content, I believe I excel in project management and branding, notably conceptualising the Adidas MENA campaign for the Al Ahly New Kit launch. I had the chance to collaborate with top local Arabic players to manage their brands and portfolios effectively.
My role as the voice and face of these brands is backed by my academic achievements, including being an alumnus of the prestigious FIFA CIES Diploma in Sports Management. This program has significantly enhanced her experience and connections in the industry.
Guiding principles
I believe I’d list them to 3 main factors:
- Authenticity: Connecting fans with real moments, showing raw emotions, behind-the-scenes content, and player personalities to build a strong, relatable brand.
- Speed: Sports move fast. I have to always be timely with updates, reactions, and trending memes to stay ahead of the conversation.
- Engagement: Sports are about community. Create content that sparks interaction with the fans – that can be a factor that either interests or challenges them.
Side hustle
I had a great opportunity to work as a Team Liaison Officer during the first CAF Women’s Champions League. I’ve also worked on several social accounts on the side, freelancing with Samba Digital for Marseille, Monaco and LOSC accounts as well as joining the community management of Shahid’s team for a few months.
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